E-commerce
Descriptions
E-commerce can also be referred to as electronic or internet commerce, whereby business transactions are done over the internet and may include such activities as online auctions, internet banking, payment gateways and ticketing services. With the future of the overall buying trends showing an estimated shift to e-commerce buying, it is very important to have skilled employees to handle this area by 2040.
This course aims at giving the students an fundamental understanding of basic e-commerce concepts as applied in business environment. It covers essential aspects, from setting up online transactions and implementing business practices to using digital marketing for profitable operations. Key topics include e-commerce automation, which streamlines tasks and processes to meet business needs efficiently, making online business simpler for users.
This course is perfect for anyone aspiring to have a business online, or anyone interested in e-business, e-commerce or even e-businesses. The course can also be relevant to anyone with a basic knowledge of computers, who wish to deepen their knowledge of business-related technology. In addition to covering fundamental e-commerce principles, this course provides hands-on experience in designing e-commerce websites, integrating secure payment systems, and implementing digital marketing strategies—all without the need for prior coding knowledge. Students will use free, accessible website design tools to develop and analyze e-commerce platforms, giving them real-world experience with data analytics, marketing automation, and more.
Course Layout
- Week 1: Introduction to E-commerce
- Week 2: E-commerce Models
- Week 3: Designing, Building, and Launching an E-commerce Website
- Week 4: E-payment Systems
- Week 5: The Art of E-commerce
- Week 6: Online Marketing and Advertising
- Week 7: E-commerce Supply Chain
- Week 8: Secure E-commerce: Protecting Your Business and Customers
- Week 9: Global E-commerce: Expanding Your Business Beyond Borders
- Week 10: E-commerce Analytics and Data-Driven Decision Making
- Week 11: E-commerce Trends and Innovations
- Week 12: Case Studies in Global E-commerce
This course includes:
- Full lifetime access
- Access on mobile and TV
- Certificate of completion